An audience of thousands for your amazing food.

We're a non-profit venture and our goal #1 is jumpstart economic activity in the cultural district. We're looking for emerging brands and concepts to build a vibrant local economy. Our #2 goal is to set you up for success. We charge the lowest price possible to keep the project financially sustainable. Starting at $200 + 10% of your sales.

 

The Space

Your food booth will be positioned amongst a thick of a crowd of hungry shoppers in San Francisco Chronicle parking lots.

Meet our food program team

We are seasoned food professionals.

Featured
Kevin Pelgone
Kevin Pelgone

Kevin is a partner at the Overlook Lounge in Oakland, CA and is the organizer of Town Social a quarterly rooftop night market hosted in the same venue. He is also a founder of Black Market SF and a former co-founder of The Assembly. As an entrepreneur and marketer, he is driven to support the local community by creating events that enable other small businesses to thrive.

 

We'll get you set up for success

Through our partnership with the Renaissance Entrepreneurship Center, we have a ton of support services to strengthen your business. Successful vendors at UNDISCOVERED SF will be invited to our business incubator where we'll invest a host of professional services like branding, marketing, legal, accounting to prepare businesses for long-term opportunities in the cultural district.