UNDISCOVERED SF returns to SoMa Pilipinas Filipino Cultural Heritage District this fall to celebrate a decade of Filipino American culture, community, and entrepreneurship — across three unforgettable events that reflect the heart of UNDSCVRD.
2026 UNDSCVRD
Retail Vendor Booth Registration
Whatever it is, the way you tell your story online can make all the difference.
Please apply to vend to be a featured retail vendor at UNDSCVRD Season 10
Vend at 1 or both of our UNDSCVRD Events:
HUB 2: UNDSCVRD Night Market
Saturday, October 24, 2026
4-10PM
Ritch Street, San Francisco
HUB 3: 10 Year Anniversary Celebration + Mahal Mural Launch
Friday, November 13, 2026
6-10PM
Jessie West + Sentro, San Francisco
We look forward to celebrating 10 Years of UNDSCVRD SF!
Booth Fee + $50 Refundable Security Deposit = Total Price
$50.00 Refundable Security deposit will be refunded once vendor requirements are met (See below for details).
5% Revenue Share (your sales before taxes) for this year to keep the event economically viable and pass on the savings to you as a lower Booth Fee. 5% of your Revenue is due at the end of the day.
Booth Fee & Refundable Security Deposit must be processed upon applying to the event. If you're not accepted, we will refund your Booth Fee & Refundable Security Deposit by September 18, 2026.
All vendors must use Square, Paypal, or other POS system that can provide a daily sales report.
Cash sales must be entered into Square, Paypal, or other POS system
Commit to setting up your booth a few hours prior to the event based on our team’s load-in schedule.
Commit to staffing your booth the entire event. Vendors may be penalized for leaving early.
Help promote the event by doing at least (2) posts on your social media pages and at least (1) email blast (if you have an email list). UNDISCOVERED SF will provide a social media kit and social assets for you to share.
Commit to attending a vendor meet-up and orientation day.
Check out with UNDISCOVERED SF staff at the end of the event
Vendors must remove all merchandise boxes at the end of the night and dispose of offsite.
Any damage to the venue or trash left onsite may incur additional fees.
Friday, August 7, 2026 - Vendor Applications open
Friday, August 28, 2026 - Deadline for all Vendor Applications
Week of September 7, 2026 - Curation of Vendors by UNDSCVRD SF team based on available space
Friday, September 11, 2026 - Confirmation/Decline emails sent out to all Vendors who applied.
Friday, September 18, 2026 - Refunds processed for Vendors who were declined/not enough space
Week of October 12, 2026 - Vendor Meetups & Orientation (Retail & Food)
Saturday, October 24, 2026 - HUB 2: UNDSCVRD Season 10 Night Market on Ritch St.
Week of November 2, 2026 - Vendor Meetups & Orientation (Retail & Food)
Friday, Nov 13, 2026 - HUB 3: UNDSCVRD 10 Year Anniversary Gala + Mahal Mural Unveiling on Jessie West / Sentro
2026 UNDSCVRD
Food & Bev Vendor Booth Registration
Whatever it is, the way you tell your story online can make all the difference.
Please apply to vend to be a featured retail vendor at UNDSCVRD Season 10
Vend at 1 or both of our UNDSCVRD Events:
HUB 2: UNDSCVRD Night Market
Saturday, October 24, 2026
4-10PM
Ritch Street, San Francisco
HUB 3: 10 Year Anniversary Celebration + Mahal Mural Launch
Friday, November 13, 2026
6-10PM
Jessie West + Sentro, San Francisco
We look forward to celebrating 10 Years of UNDSCVRD SF!
Booth Fee + $50 Refundable Security Deposit = Total Price
$50.00 Refundable Security deposit will be refunded once vendor requirements are met (See below for details).
5% Revenue Share (your sales before taxes) for this year to keep the event economically viable and pass on the savings to you as a lower Booth Fee. 5% of your Revenue is due at the end of the day.
Booth Fee & Refundable Security Deposit must be processed upon applying to the event. If you're not accepted, we will refund your Booth Fee & Refundable Security Deposit by September 18, 2026.
All vendors must use Square, Paypal, or other POS system that can provide a daily sales report.
Cash sales must be entered into Square, Paypal, or other POS system
Commit to setting up your booth a few hours prior to the event based on our team’s load-in schedule.
Commit to staffing your booth the entire event. Vendors may be penalized for leaving early.
Help promote the event by doing at least (2) posts on your social media pages and at least (1) email blast (if you have an email list). UNDISCOVERED SF will provide a social media kit and social assets for you to share.
Commit to attending a vendor meet-up and orientation day.
Check out with UNDISCOVERED SF staff at the end of the event
Vendors must remove all merchandise boxes at the end of the night and dispose of offsite.
Any damage to the venue or trash left onsite may incur additional fees.
Friday, August 7, 2026 - Vendor Applications open
Friday, August 28, 2026 - Deadline for all Vendor Applications
Week of September 7, 2026 - Curation of Vendors by UNDSCVRD SF team based on available space
Friday, September 11, 2026 - Confirmation/Decline emails sent out to all Vendors who applied.
Friday, September 18, 2026 - Refunds processed for Vendors who were declined/not enough space
Week of October 12, 2026 - Vendor Meetups & Orientation (Retail & Food)
Saturday, October 24, 2026 - HUB 2: UNDSCVRD Season 10 Night Market on Ritch St.
Week of November 2, 2026 - Vendor Meetups & Orientation (Retail & Food)
Friday, November 13, 2026 - HUB 3: UNDSCVRD 10 Year Anniversary Gala + Mahal Mural Unveiling on Jessie West / Sentro
HUB I
SEPT 29 | 6:30PM - 9:30PM
📍Brave New Spaces, San Francisco
HUB II
OCT 24 | 4:00PM - 10:00PM
📍Ritch Street Alley, San Francisco
HUB III
NOV 13 | 6:00PM - 7:00PM
📍Jessie West Alley, San Francisco